9 Best Social Media Strategies for B2B Lead Generation

With the recent updates in social media platforms, it has become a challenge for many companies to build their presence, create brand awareness and increase traffic on their websites. However, with all the changes, the one thing that remains constant is the social media itself. Social media is still a great way to connect with your customers and prospects.

What is Social Media Lead Generation?

Social media lead generation uses social media to generate leads, which then leads to conversions. This is a great way to market your services and products to a new audience. In addition, it allows you to stay in touch with your existing customers and get a better understanding of their wants and needs.

Businesses often use social media as a marketing channel because it allows them to interact with prospects while they are in the research phase. In addition, 78% of consumers use social media to research local businesses. This is why your business needs to have a strong presence on social media.

Here are the 9 best strategies to generate B2B leads through social media:

Build a Customized Social Media Profile

The most common mistake that companies make has a generic social media profile. However, it is essential to have a customized social media profile for your business. According to recent statistics, over 80% of B2B marketers have a Facebook, LinkedIn, and Twitter profile. However, less than 50% of the B2B marketers regularly claim to use these social media platforms.

A customized social media profile can help you grow your business, increase brand awareness and drive traffic to your website. You can make your social media presence more effective by adding information about your industry, products, services, contact details, and location.

Create Engaging Content

Entertaining content is one of the best strategies to build a strong brand and drive traffic to your website. Therefore, it is vital to create engaging content that will encourage your customers and prospects to visit your website. The key to success is distributing engaging content via social media channels.

Here are some tips for creating engaging content for your social media profiles:

  • Write interesting and informative articles related to your business.
  • Share case studies of your previous work and success stories.
  • Share news related to your industry, events, and business trends.
  • Share infographics and visuals with relevant information.
  • Share photos and videos regularly.

Share News on Industry Trends

It is essential to share news on industry trends related to your business. You can find relevant information by searching for your industry keywords in Google News. It is also good to check business and industry blogs for the latest updates and news. You can also share industry trends on your social media profiles to increase the number of followers and engagement on your profiles.

Engage with Your Customers and Prospects

Engaging with your customers and prospects on social media is very important. The best way to engage with your target audience is by responding to their comments, questions, and concerns. It is advisable to respond to comments within an hour or two. You can also use social media platforms like Facebook, Twitter, and LinkedIn as customer support channels.

Use Hashtags

Hashtags help you connect with your target audience based on their interests and preferences. Therefore, it is vital to use relevant hashtags on your social media profiles to reach a wider audience. You can use relevant hashtags on your social media profiles to increase your exposure and boost engagement. However, make sure that you are not using too many hashtags as it will confuse your readers.

Social Proof

Social proof is one of the most critical tools in your lead generation armory. Allowing potential leads to read or watch customer testimonials and recommendations helps increase your brand’s credibility and gives prospects the confidence to move forward in the sales cycle.

The ideal medium for promoting client testimonials is social media. Try to highlight how each client has benefited from your products and services and how your brand has helped them overcome frequent customer pain points in each testimonial.

Entice with Incentives

Incentives and special offers go a long way toward assisting lead creation. Customers and brands benefit from incentives in a mutually beneficial relationship. For example, a targeted incentive may entice prospects to share information with you in exchange for a discount, trial, restricted content access, or other benefits. Put another way; you’re making it worthwhile for them to keep engaging with your brand. Popular business incentives include contests, discount codes, gated content, and educational tools such as whitepapers, webinars, and articles.

Support with Targeted Analytics

This is a crucial point. It’s much more than merely presenting customers with the correct branding, incentives, and resources for social media lead creation. It’s critical to take a step back and evaluate what’s going on behind the scenes in addition to focusing on your campaign openly. Brands must consistently assess, monitor, and modify their efforts based on targeted analytics and insights to produce leads effectively.

Before launching your next social media lead generation campaign, focus on your core KPIs and monitor them continually throughout the campaign after it launches, making targeted adjustments based on the data.

Here are a few pointers to help you get started:

  • First, Google Analytics may be used to track leads on your website.
  • Second, keep track of which social media channel is the most effective for your company.
  • Third, keep track of the messaging that works best for your company.
  • Finally, keep track of when your customers are most active on your platform.

Build Relationships with Influencers

Influencers can be defined as people who have a large following on social media and have a reputation for engaging with their audience. They are very influential and have the power to influence their audience. Influencers can help you reach a more comprehensive network, drive traffic to your website and increase brand awareness.

Here are some tips for building relationships with influencers:

  • Find relevant influencers on social media platforms like Twitter, Facebook, and LinkedIn.
  • Engage with influencers by sharing their updates and content.
  • Create a list of influencers who can help you reach your target audience.


Social media is an excellent platform to connect with your customers and prospects. You can build a strong brand image and increase brand awareness by building a solid presence on social media platforms. To continue booting up the B2B lead generation through social media, for consumers, you always need to emphasize the quality and make sure to produce high converting content. Besides, you need also to pay attention to the distribution strategy and develop a plan of dedicated distribution on different social networks.

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