A lead generation platform is a tool that lets companies capture, qualify, and convert leads into paying customers. In this article, we’ll go over seven lead generation platforms and explain why they’re beneficial to your business.
What is a Lead Generation Platform?
A lead generation platform is software that helps you turn your website data into leads. Lead generation platforms let you track keywords, implement custom landing pages, and even set up forms to improve conversions.
Lead generation platforms are designed to help businesses generate new leads from their website traffic. They’re typically used by companies who have an e-commerce website but could also be utilized by any business that wants to capture the attention of potential customers and sell them products or services.
We looked at seven different lead generation platforms and compared them in terms of features, pricing, and customer support. The list includes:
All of these platforms have their own benefits and drawbacks, so we’ll go over them in more detail below.
Lead Generation Platform #1: HubSpot Sales
HubSpot Sales is a full-fledged sales software platform that offers lead generation, lead nurturing, and CRM tools in addition to its other features. It’s designed to help you close more deals with the customers you already have.
Key Features:
- Inbound web forms
- Lead scoring and qualification
- Lead nurturing and follow-up emails
- A/B testing tools for landing pages
- Landing page builder templates
- Automated email templates to increase response rates
- Email tracking and analytics tools
Price:
- Basic: $200 per month
- Professional: $1,000+ per month
- There is no free trial available
Pros:
- HubSpot Sales has helped thousands of businesses generate more leads and close more deals. It’s a powerful tool that can help you accomplish a lot.
- It has a built-in lead scoring system that helps you identify the right leads and prioritize them accordingly. This makes it easier to focus on the prospects who are most likely to make a purchase.
- It includes a landing page builder with pre-made templates, so you don’t have to build your landing pages from scratch. You can also build your own templates if you prefer.
- It comes with inbound forms, landing pages, and lead scoring tools that can help you convert more leads into customers.
Cons:
- HubSpot Sales is a paid tool with several add-ons that cost extra. It’s one of the pricier tools on this list.
- It’s not as simple to use compared to some of the other tools on this list. This could make it challenging for small businesses to implement.
Lead Generation Platform #2: Driftrock LEADS
Driftrock LEADS a lead generation tool that lets you capture, qualify, and convert website visitors into leads and paying customers. It’s designed to drive more traffic and sales for your business through inbound marketing campaigns.
Key Features:
- Landing page builder with pre-made templates
- Landing page split testing tools
- Automated landing page notifications to boost conversion rates
- Automated email follow-up tools to nurture leads
- Lead scoring tools to prioritize leads and increase conversion rates
Price:
- Basic: $179 per month
- Pro: $199 per month
- Pro Plus: $299 per month
- Free trial: 30-days
Pros:
- Driftrock LEADS comes with a variety of features that can help you convert more leads into paying customers. It includes an email follow-up system, landing page builder, and lead scoring tools. These features can help you build a more efficient lead generation campaign for your business.
- It’s fairly easy to use. It’s designed to be user-friendly, so you can get started with it quickly.
- The dashboard is easy to navigate. It includes a variety of features that help you see how your campaigns are performing without having to go through a ton of menus and submenus.
Cons:
- The free trial is only available for new customers. This means that existing customers can’t use it if they want to try it out again.
- Driftrock LEADS doesn’t come with a built-in landing page builder like some of the other tools on this list. You’ll have to purchase a separate landing page builder if you want to use one.
Lead Generation Platform #3: Infusionsoft
Infusionsoft is a full-service CRM and marketing automation platform designed to help you manage your leads. It offers a variety of features that can help your business generate more leads and close more deals.
Key Features:
- Email marketing software with templates and automation tools
- Customer relationship management (CRM) tools for managing leads and contacts
- Automated follow-up emails to nurture leads and increase conversion rates
- Social media marketing tools to help you generate more leads from social media sources
- Customer support tools to help you provide better service to your customers and improve sales rates.
Pricing:
- Basic: $199 per month
- Pro:$299 per month
- Enterprise: $999+ per month
- Free trial: Yes (14-days)
Pros:
- Infusionsoft has a lot of features that can help you generate more leads and close more deals. It comes with email marketing tools, CRM tools, lead generation tools, and social media marketing tools. It’s one of the most comprehensive lead generation platforms on this list.
- It has a built-in “Follow-Up” tool that lets you automatically send follow-up emails to leads after they fill out a form. This helps you stay in touch with your leads without having to manually send emails yourself.
- It has a built-in social media marketing tool that lets you generate more leads from social media sources. It also has a built-in landing page builder that you can use to create your own landing pages.
Cons:
- Infusionsoft has a steep learning curve. It’s not as easy to use compared to some of the other tools on this list. It could take some time to get used to and implement effectively.
- The free trial is only available for new customers. Existing customers can’t use it if they want to try it again.
Lead Generation Platform #4: LeadQuizzes
LeadQuizzes is a quiz tool that lets you create interactive quizzes to learn more about your leads. It’s designed to help you improve your lead generation campaign by giving you more information about the prospects who visit your website.
Key Features:
- Create quizzes for your website
- Learn about your leads through the quizzes you create
- Track the results and follow up with the leads you identify through the quiz
Price:
- Basic: $39 per month
- Pro: $149 per month
- Free trial: For 14-days
Pros:
- LeadQuizzes is easy to use. It has a simple interface that lets you create interactive quizzes without having to go through a lot of menus and submenus. You can get started with it quickly and start generating leads.
- It comes with a built-in lead scoring system that lets you prioritize the leads who are most likely to make a purchase. It also has a built-in follow-up email tool that helps you stay in touch with your leads.
- The results you get from your quizzes can provide valuable information about your leads that you can use to improve your marketing campaign. The more information you have, the easier it is to tailor your campaign to the needs of your customers.
Cons:
- LeadQuizzes is a paid lead generation platform. You can only create three quizzes with the free trial before you have to pay for the full version.
- It doesn’t come with a built-in landing page builder or email follow-up tool like some of the other tools on this list. You’ll have to purchase both separately if you want to use them.
Lead Generation Platform #5: LeadPages
LeadPages is a landing page builder tool that lets you create landing pages in minutes. It’s designed to help you generate more leads and improve your conversion rates.
Key Features:
- Landing page builder with pre-made templates
- Automated email follow-up tools to nurture leads and increase conversion rates
- Integrated with the LeadPages sales funnel builder for easy lead tracking and lead management
Price:
- Basic: $25 per month
- Pro: $50 per month
- Free trial: Available for 30-days
Pros:
- LeadPages is a paid lead generation platform. However, it does come with a 30-day free trial, so you can get started with it and see if it works for you.
- It has a simple interface that lets you create landing pages quickly. You’ll have the option to select from a variety of pre-made templates when you create your landing page, so you don’t have to start from scratch.
- The integrated email follow-up tools help you stay in touch with your leads and nurture them over time. You can also use them to build a sales funnel. The sales funnel builder is a tool that helps you create a sales process for your product or service and track the results over time.
Cons:
- The free trial for LeadPages is only 30-days. With most paid lead generation platforms, you can get a free trial for at least 60 days.
- It only comes with one landing page template to start with. If you want more templates, you’ll have to purchase them separately. It also comes with an expensive monthly subscription fee that makes it difficult to test out the platform.
Lead Generation Platform #6: LeadFormix
LeadFormix is a form builder tool that allows you to create online forms for your website. It’s designed to help you generate leads for your business and improve your conversion rates.
Key Features:
- Lead generation forms for your website
- Automated email follow-up tools to nurture leads from your forms and increase conversion rates
- Integrated with the LeadFormix sales funnel builder for easy lead tracking and lead management
Price:
- Basic: $29 per month
- Pro: $49 per month
- Free trial: Yes (30-days)
Pros:
- LeadFormix is a paid lead generation platform. However, it does come with a 30-day free trial, so you can get started with it and see if it works for you.
- It has a simple interface that lets you create forms quickly. You’ll have the option to select from a variety of pre-made templates when you create your form, so you don’t have to start from scratch.
- The integrated email follow-up tools help you stay in touch with your leads and nurture them over time. You can also use them to build a sales funnel. The sales funnel builder is a tool that helps you create a sales process for your product or service and track the results over time.
Cons:
- The free trial for LeadFormix is only 30-days. With most paid lead generation platforms, you can get a free trial for at least 60 days.
- It only comes with one form template to start with. If you want more templates, you’ll need to upgrade.
Lead Generation Platform #7: Contactually
Contactually is designed specifically for sales and marketing teams who want to automate a lot of their processes. It’s a great tool if you want to focus on your lead generation and sales.
Key Features:
- Automated email, task, and note management tool that helps you organize your sales pipeline
- Automated reminders and follow-ups for all your leads so you can stay in touch with them until they’re ready to buy
- Integrated with a variety of tools such as Mailchimp, Salesforce, and more
Price:
- Basic: $49 per month for 2 users
- Standard: $99 per month for 5 users
- Pro: $199 per month for 10 users
- Enterprise: $499+ per month depending on the number of users
- Free trial: There is for 7-days
Pros:
- It’s a pretty easy tool to use and a great option for marketing teams.
- It’s not too expensive, especially if it helps you automate your sales and marketing processes.
Cons:
- There aren’t too many integrations for other tools such as email marketing and payment processing. If that’s what you need, this isn’t the best option.
Conclusion
Lead generation tools can help you find more potential leads, manage your existing leads, and convert those leads into happy customers. There are a lot of great tools out there that can help you automate your lead generation and sales process, but this list of 10 tools should be a good starting point for your business.
You can also use a lead generation tool such as ActiveCampaign to help you manage all your leads right within your email marketing software. That way, you do not have to switch between different tools to keep track of your leads — and you’ll get more done.