The customer journey is a shared experience, but the path will likely differ for B2B and B2C companies. Here we explore how B2B and B2C companies can use the customer journey to focus on the needs of their audience.
Your email marketing subject line can increase your open and click rates. In this article, we share the best email marketing subject lines we’ve seen and our proven tips for creating subject lines that get results in any industry.
Those within the performance marketing industry often misunderstand lead Generation. This article aims to provide an inclusive definition of what lead generation is and isn’t. We’ll also cover a few misconceptions surrounding this industry practice.
Good email marketing metrics make it easy to gauge the performance of your campaign and decide on further improvements. Here are 10 email marketing Key Performance Indicators that you should be tracking to make better decisions.