Top 4 Reasons To Invest In Lead Generation
Most companies consider generating leads the first step in their sales and marketing process. However, the opposite is true. Here are four reasons why you should invest in lead generation.
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What is B2B Purchasing Behavior?
B2B purchasing can be complex, often initiated with a business case rather than a purchase order. In this article, we explain the process of B2B purchasing and how to navigate it.
Customer Journey: B2B vs. B2C
The customer journey is a shared experience, but the path will likely differ for B2B and B2C companies. Here we explore how B2B and B2C companies can use the customer journey to focus on the needs of their audience.
The Difference Between Lead Generation And Sales
Having leads is excellent, but converting those leads into sales is what counts. In this post, we explain the difference between lead generation and sales.
Best Email Marketing Subject Lines That Convert
Your email marketing subject line can increase your open and click rates. In this article, we share the best email marketing subject lines we’ve seen and our proven tips for creating subject lines that get results in any industry.
Best 5 Ways to Up Your Sales Targeting Strategy
In this post, we cover the top 5 ways to improve your sales targeting strategy, increase the effectiveness of your ads, reach a new audience, and improve your return on investment.
The Ultimate Lead Generation Definition
Those within the performance marketing industry often misunderstand lead Generation. This article aims to provide an inclusive definition of what lead generation is and isn’t. We’ll also cover a few misconceptions surrounding this industry practice.
10 Email Marketing KPIs That Matter The Most
Good email marketing metrics make it easy to gauge the performance of your campaign and decide on further improvements. Here are 10 email marketing Key Performance Indicators that you should be tracking to make better decisions.
3 Ways to Convert Cold Leads Into Sales Effectively
Here are three ways to convert cold leads into sales, whether you are an inbound marketer or need to generate leads for your business.
7 Tips and warm-up tools for your B2B Email outreach
B2B outreach is not easy, it demands time and patience. Here are 7 tips for your email outreach that will help you get the best results.