The last year has been on a tear for cold mail, where companies and their sales teams have moved from a strategy of not sending anything to cold mail campaigns. The reason for this is that the marketing department has finally started to see the value in the cold mail technique.
The first step for any marketing department is to understand the importance of cold email. This is a key component of their overall strategy, and they should be using it like a part of their daily operations. With so many big brands focusing on social media, we thought it would be great to see how cold mail can help them build relationships with potential customers.
If you’ve ever used cold mail before you’ll know that this is a very effective way of building relationships with your prospects, so let’s have a look at some typical examples: A woman prospect who was impressed by an article about her company in an online magazine decided to write back explaining why she was interested in starting a new business partnership with them.
“Hi! I’ve read through your website and I think that you guys are an amazing company” she wrote on the second page of her email. “I’m looking forward to talking more about what we can do together.” She went on and explained all sorts of interesting things they could do together, including: “I’d love to discuss your products and services with you, as well as get some insight into where some opportunities might be coming from.”
Then she added one final question: “What would make me feel like I were really getting ‘my money’s worth’?” With these words she sent off 5 pages in which she explained why they were the right people for each other and why she wanted to work with them. If you want more information about how this works check out our post here – https://www.yourmovementbizpartnershipsandmarketsharecoachlondon.com/how-to-start-a-cold-mail-campaign/ . Happy hunting!
What is cold emailing?
A cold email is a sales message sent to a prospect. The prospect doesn’t have to open the email and the sender doesn’t have to follow up with an engagement or follow-up phone call. However, you should spend time writing a detailed response, knowing that you will eventually need to follow up with the prospect.
Why cold emailing?
There are numerous reasons that cold emailing is the right tool to use for new sales team, especially the BtoB companies.
First of all, you need to create a good relationship with your current customers. That means asking them follow up questions like “Why did you not reply to my last email?”, “What’s preventing you from doing business with us?” and so on. You can also do a little research and find out where they have been referred by an existing customer who has positive things to say about your company.
This will help you get in touch with them again and win them over. Another reason why it’s better to use cold emails is that they are more powerful than any other form of communication. For example, if you want to talk about a product or service for which there is demand (as opposed to waiting for a request), then it would be better to send a cold email – people are more likely go engage with those emails than any other form of communication, especially when it comes from an unknown person or company from afar.
Because of this, people will most likely be more likely to respond and happiness will grow exponentially! This is why I believe that rather than spending time trying one-sided conversations (which doesn’t work well in today’s social world), companies should make sure that their sales team are engaged in cold emails and use them as the main channel for communication between sales team and customers because it’s more effective than any other form of communication.
How to create a cold email list
The truth is: cold emails are a powerful tool for BtoB companies. But you need to do it right. Cold emailing is a great technique for getting prospects to respond to you.
However, how can you get the most out of your cold email list? Here are four techniques I use to send cold emails that will help your recipients see that your company really cares about them and their customers. *#1: What’s in it for them? Always ask yourself: “What’s in it for them?” It’s so important because most people will answer this question before they’ll help you.
Even when they won’t reply, they’ll have an emotional response instead of a rational one. (Example) An email like this: Hi [Recipients], I’ve noticed that [your company] has some pretty cool products on the market and I’m wondering if there is any way I could buy some of these products in order to try them out before buying any big-ticket items like my home office computer or my car? If there is nothing we can do for [you], please feel free to pass this along with my thanks.
Similarly, here’s another example: You’ve just launched a new product and want to thank all of our customers who have purchased from us recently – how can we make sure your customers don’t forget about us? (Example) An email like this: Thank you so much for purchasing from us – what I love about the new products we’re selling is that you guys are all very loyal and consistent buyers! Because of our loyal customers, we’re able to offer these cool new features at lower prices compared to other suppliers, which means more money in our pockets! Sincerely, [Your Company Name] *#2: Create a unique message – Instead of saying “thanks” or “thank you” every time you send a message out, create a unique message each time.
For example, if your goal is to thank everyone who bought something recently from your company but not everyone who bought something recently from someone else’s company, then say something like this (example): Thanks again everyone who purchased something recently from [your company].
We had so much fun while shopping with you! And here’s another example: Thanks again everyone who purchased something recently from another supplier.
Sometimes the best way to say thank you or thank you for doing business with us is by giving your recipient a special reason why they should buy from.
Write the content for the email
It’s common knowledge that cold emails can be a very effective sales tool.
So what’s the difference between a warm email and a cold one? The truth is, there really isn’t much of a difference. You can make the difference by crafting the email in several ways: Use the right grammar, spelling, and punctuation. Use strong sentences to make your message clear.
Remember to also keep your call-to-action short, sweet and to the point. Make sure you are targeting specific customers or prospects by: Using clear terminology (e.g., “customer X” or “revenue stream Z”) Using keywords (e.g., “b2b buyer B2C company Y”) Using personalization like “customer X from X referred me to you when Y was looking for information about B2B buyer B2C company Z” Include a call-to-action like “Request more info now! Click here!” or “Send me details on how I can help you now! Click here!”
If you send out an account opening email, make sure it immediately follows one of these 22 habits:
1) Send only when an account is open and active
2) Ensure that when your inbox is full, you send an opening email
3) Never send if you have unread emails
4) Never send if you have unopened emails
5) Never send if you have messages in your spam folder
6) Never send if you don’t have enough time
7) Send only after your team has reviewed your emails
8) Never send before the deadline
9) Do not sign up for CRMs unless it’s very important
10) NEVER use BCC (but then again… why do we even need BCC?
11) Never use UTM (but then again… why do we even need UTM?)
12) Always create a subject line that is relevant to the subject of the email
13). Only use “exchange” as a verb in names
14). Use nicknames in subject lines
15). Use just one name
16). Use impersonal language in subject lines
17). Don’t make any promises unless there’s no way for them to be kept
18). Don’t be formal unless there’s no way for them to be informal
19). Be concise
20). Be direct
21). Be friendly
22). Stay away from taboo subjects
Send it out!
The cold mailer is a pretty common phenomenon in B2B sales, but it’s not very well known. In fact, about 40% of B2B salespeople send only cold mail as their regular job. Here’s the problem: cold mail is one of the most onerous tasks in selling. It requires a lot of creativity, patience and a good eye for what works and what doesn’t.
It’s difficult to get people to open your email, but it’s even harder to get them to respond when you have actual business information to share. But the good news is that cold mailers can make a huge difference in sales success. They can help you close deals faster, sharpen your team’s skills and feel empowered with regard to their work environment.
Conclusion
Some of the most important employees are not those within the organization but rather the ones outside. These are the people who have great sales skills and who, sometimes at a very inopportune time, speak up when they see opportunities or present products that fit with their company’s target customer base. If you want to make your business grow, you must know how to effectively engage these external influencers as well. And that starts with cold mail.
While other forms of marketing may be more traditional, cold mail is still powerful and effective in its own right. In fact, some experts believe it is one of the most effective ways to get your company’s name out there when it comes to making a first impression. In recent years, email has become so commonplace that it seems almost rude not to use it for marketing efforts. But there’s still a lot that can be done without sending an email — your website can be optimized for better search engine results and content that is targeted to specific markets or industry verticals; your physical store can be improved for better site performance; and even your company’s name can be made more memorable through creative use of logo design and branding on all sorts of different mediums (magazines, newspapers, television programs).