B2B Lead Generation on Twitter is a challenging task. There are so many data points, you don’t want to miss anything, and the leads you need to convert could be watching dozens of other influencers as well. Don’t worry! Here’s a list of 10 Best Ways for B2B Lead Generation on Twitter that will help you collect more leads, grow and convert them into sales.
While many brands have a social media presence, there is a lot of untapped potential for making social media platforms work for more than just content sharing.
Twitter presents a strong possibility for business-to-business (B2B) companies in one area, particularly lead generation.
When it comes to developing a brand presence on Twitter, generating leads for B2B organizations is sometimes disregarded or viewed as a nice-to-have. On the contrary, in a world overrun with social platforms and potential clients just a click away, leveraging Twitter to create actual leads is more important than ever.
1. Automation of Your Lead Generation Tweets
The initial Twitter plan will be to use a program like Hootsuite to automate all your lead generation posts. Of course, since your goal is to keep the human factor alive and well, you won’t be automating your Twitter marketing efforts, but almost all lead generation articles you produce will need to be sent out many times.
Sometimes these postings will have more effect, although it depends on the type of material, the regions you’re targeting, and the people you’re working with. First, you’ll need to find out when the optimum moments are to tweet and retweet the posts; social automation will assist you in doing so.
After you’ve acquired this data, automate your lead generation posts and sit back and watch the magic unfold while your focus can be on other things.
2. Turn Your Top Performing Posts into Ad Campaigns for the Best Result
After you’ve automated your lead generation posts and sent them out at the peak impactful times, the next action is to figure out which ones generate the highest leads, the best quality leads, or achieve whatever goals you’ve set.
They are the posts generating the most traffic, and as many people should view them as possible.
Turn them into Twitter ad campaigns to attract more like-minded individuals who have already engaged with them to see them.
3. Make Newsworthy Content
74% of people on Twitter use the platform as their primary news source, according to Journalism.org. Which gives you a good idea of what people are looking for on the platform and what type of content you should be posting to get their attention.
Newsworthy content reigns supreme on Twitter; this is why B2B marketers should refrain from making strong sales pitches.
Stats, news roundups, findings, and insights should be published instead.
It is best to run your research initiatives, combining your company data with a wide range of data from third-party sources to create unique content. Present this information as noteworthy stories to get the conversation going, and create a series to keep your leads engaged over time.
Now is a good opportunity to learn about data journalism if you haven’t before.
4. Twitter Community Engagement Tactic
Twitter is a primary source for its users to get news updates; the only more important role is creating communities where individuals can interact with their favorite material, share thoughts, and interact with brands, experts, and influential people.
The most important term here is the community, and it’s the foundation of any B2B lead creation approach on Twitter.
This is why your Twitter marketing campaigns shouldn’t rely solely on automation. Instead, there must be a true connection to be a community member, which is how the human factor I mentioned earlier comes into play.
To fulfill your business’s B2B lead generation targets, you’ll need to engage with industry experts and connect with their audiences, solve users’ problems as they arise, answer inquiries about your business, and demonstrate how you handle customer difficulties.
5. Search for Your Keywords and Answer Questions
Let’s take a closer look at one of the community strategies, building on the previous point. One effective way of generating leads on Twitter is to give solutions to the problems of your users as they arise; the step you need to take is to search the questions being asked or complaints being made by people who have the potential of becoming valuable leads.
6. Promotion of Downloads and Relevant Content
B2B marketing techniques include relevant content and downloads, and a social media platform like Twitter is a wonderful place to share these resources. Starting with the automation of your organic posts to have some quick results is the best way to get things going, but to gain the most reach and more people to the landing pages you have created, you’ll want to employ Twitter’s website clicks or conversions campaigns.
You can increase your reach further by generating Tailored Audiences using CRM data and then targeting comparable people, exposing your ads to fresh users with similar behavioral traits and interests to those in your lists of audiences.
7. Use Video Ads Using Clips from Your B2B Webinars
Webinar marketing is another important tactic for B2B companies, and increasing the number of people attending should always be at the top of your priority list.
Once you’re done, make some clips, then run ads for the promotion of your webinar to get more people to join up. With an automated webinar plan, you can keep these ad campaigns running and the leads flowing in every month.
After that, all you have to do is optimize your campaign to perform better to get the ideal mix of lead generation and the costs of the ads.
8. Pulling Leads from Competitors by Targeting Followers
Twitter’s follower targeting for pulling leads from competitors is a tactic not used by many B2B marketers.
But you’re not simply going to spam your competitors’ followers with ads. It’s possible to be more refined than that.
Carry out research on your competitors and identify their flaws, particularly any well-publicized complaints. Then, put your brand in a position to be a much more favorable alternative, and create campaigns that target your competitors’ followers.
You don’t have to call out your competitors to show that you’re trying to take their leads; you can make messages that show you as a better alternative to their weaknesses.
9. Reaching Decision-makers Through Targeting of Events
You’re doing something wrong if industry events aren’t a key source of leads. Fortunately, Twitter makes lead generation from industry events quite simple – all you have to get done is target followers of the right events.
How do you know the appropriate events? These are the events that the target audiences’ decision-makers would attend or not but are closely observing.
These events are attended by people in search of a variety of things, including products, contacts, business possibilities, insights from experts, and more. For example, attendees at the upcoming entrepreneurship and startup events in New York are likely to be interested in issues such as growth hacking, alternative financing, and innovative software tools that enable them to accomplish more with fewer resources.
That’s a diverse audience and niche, but it can be narrowed down significantly. Every month, regardless of the type of audience you are targeting, there will always be a slew of events where the right people can get to see your content.
10. Nurturing of Influencers
Some B2B marketers skip this one, and it seems the main reason is that it takes time to execute. The worth of the effort shows in the rewards, and your competitors will be mad at themselves if you get it right before them.
It all boils down to cultivating long-term relationships with influencers and then connecting with their large audiences.
Of course, finding the proper influencers — those with significant followers of the individuals you aim to convert into consumers – is the first step. So the first step is to identify them, and outlining goals according to their level of importance is always a smart idea.
Take your list and turn it inside out. Start at the bottom because these influencers will likely be easier to contact at first, and you can make your way up to your list with your following and authority growing.
The procedure is straightforward, and the key is the human touch. Do away with the sales pitches to engage with the people with influence you are interested in connecting genuinely. Follow them, interact with their content and also share them.
After you’ve begun interacting with them directly, start promoting stuff to them, request for them to appear as an expert in your content, and keep those relationships going. It won’t happen quickly, but connecting with important influencers, their community of influencers, and a much broader audience won’t take as long as possible.
Conclusion
My advice: use Twitter in a way you are comfortable with on a site you may be familiar with online. You will feel more relaxed and enjoy the process of meeting leads. Hopefully, these tips have given you some insight into how to generate B2B leads via Twitter.