If you are working in a B2B environment, you need to be able to communicate in a different way than when you talk to consumers. I’m not talking about talking with a foreign accent; I’m talking about the way you write and speak, the words you choose, how you look and act, dress, and even … Read more
Email marketing is still one of the best ways to get your business’ name out in front of potential customers. Statistics show that every $1 spent on email marketing results in $38 in sales. Many small businesses don’t develop an effective email marketing strategy. This article will show how to develop an effective email marketing … Read more
We all know that customer profiling is essential to marketing. But how many of us understand how it works? This post will help you better understand customer profiling and its importance to your e-commerce success. Most companies use customer profiling to figure out what their customers want and will buy; this helps these companies to … Read more
What is Psychological Selling? Psychological techniques are commonly used when people are shopping online or in the store. To this end, many companies use psychological sales techniques to help them sell their products and services. The basic idea behind psychological sales techniques is to get consumers to think they need a particular product or service. … Read more
Sales and customer service teams can’t work together effectively because they are divided along functional lines, with different goals, people, tools, and processes. So how should these two functions work together? The best way to do this is to get sales and customer service teams to work together on a project of mutual importance, where … Read more
Providing after-sales service is a significant part of any business, and it can make or break customer loyalty. To provide an excellent after-sales service, you need to understand what your customers want and how you can improve your overall customer satisfaction. This article will cover 11 areas that you need to focus on to provide … Read more
Many conferences and events happen in a country; some are very large-scale events, while some are smaller and more specialized. If you want to grow your business, you have to go to as many events as possible. However, there are very few companies that do it. Even though going to events is very helpful for … Read more
Over the last decade, sales and marketing teams have been pushed to the limit to maximize productivity and ROI. Here are 7 tips that can help you build a sales funnel that will help your customers get what they want while making your job easier at the same time. Create a Unique Selling Proposition for … Read more
Consistency is perceived uniformity in a product’s appearance, message, voice, and other characteristics. When customers perceive an organization’s products and services to be consistent, customers can more easily identify with and trust the brand. In addition, consistency makes it easier to interact with the brand. To create a strong brand image, companies should strive for … Read more
When marketing a business-to-business product or service, it can be challenging to identify and retain your customers. Many business owners believe that they can’t build relationships with their customers and that it is not possible to provide a personal experience. The reality is that it is possible to communicate with your customers and even build … Read more