Sales intro emails are an important part of any marketing strategy. They allow you to introduce yourself to potential customers to make them feel comfortable and interested enough to learn more about your product or service. But what elements do you need to include in your product sales intro email to ensure it’s a success? In this post, we’ll go over the common elements of a sales intro email.
What is a Sales Intro Email?
A sales intro email is an introductory email that you send to potential customers after requesting a demo or more information about your product, and you’ve sent them a link to download a trial version.
The Common Elements of a Sales Intro Email
Here are some of the common elements of a sales intro email:
- Company name and logo
- A greeting from a person, not a company
- A brief introduction of your product or service
- A link to download your product or to schedule a demo or consultation (if the customer wants to take that next step)
- A call to action (CTA) for the customer to click through to your website or sign up for your product (and a button for the CTA)
- An offer to answer any questions they may have about your product or service
Here’s How to Get Started a Sales Intro Email.
To begin with, make sure you have a clear understanding of what you want to accomplish with your email. For example, what do you want people to take away from reading your message? How will you use the information you gather from your recipients? Once you have a good idea of what you want to say, write down everything you need to convey to achieve your goals. This may include the following:
- A brief introduction.
- A call to action that tells the reader what to do next.
- Information in the body of the email.
- A request for feedback.
- A request for a meeting or telephone call.
- Information about yourself, your company, and why you’re contacting this person.
When you’re ready to write your sales intro email, start with the most important information. For example, if you’re writing a request for a meeting or telephone call, you’ll want to get that out of the way early. If you’re writing an email asking for feedback on an idea or new product, you’ll want to include the details of your request in the first paragraph—don’t bury it in the body of your email!
Include a call to action that tells your recipients what they should do next. For example, “Please call me at 555-555-5555 to discuss this further,” or “Please complete this survey by Friday, February 6, for a chance to win an iPad.”
If you include a lot of information in your intro email, consider including links to additional information. For example, “To learn more about the product and how it benefits small businesses like yours, visit www.myfirm.com/salesintro.
Write a Sales Intro Email That Will Convert.
Now that you have a solid plan, it’s time to put it into practice. Start by writing a short introduction that includes a call to action. This should be something that encourages readers to click through to your website or contact you directly. Next, write a few paragraphs explaining why your product or service benefits them. Finally, wrap up your email with a closing statement that reiterates your call to action.
Once you’ve finished writing your email, be sure to proofread it thoroughly. Avoid using too many exclamation points, as they can make your email seem spammy and insincere. Make sure that you use proper grammar, spelling, and punctuation, and check your email for any spelling errors.
Using a professional email address is also important. This tells recipients that you take your business seriously, and it gives them a sense of who you are. If you already have a Gmail or Yahoo email address, you’re all set. If you don’t have one yet, consider setting one up at Outlook.com or Mail.com.
Once you’ve completed your email, the next step is to send it out. If you’re emailing a large group of people, you can use a service like Mailchimp or Constant Contact. Both of these services allow you to send emails for free, which makes them ideal for small business owners.
If you’re emailing a smaller group of people, it might be best to send the email directly from your email provider. Doing so has two benefits. First, it can help you avoid any spam filters that may be in place. Second, it can save you money on sending costs.
Send it Out!
Once you’re ready to send out your first sales intro email, make sure to test it before hitting “send.” If you’re not getting any responses, try tweaking your subject line or adding more details about your product or service.
It may also be helpful to add a bit more information about who you are, why you’re contacting them, and what you’re offering.
If you still aren’t getting any responses, try reaching out again after a few weeks. And if you’re still not getting any results, try sending the intro email to a different segment of people.
Eventually, you’ll strike gold and find your first potential customer!
Write an Email That Gets Attention.
A good sales intro email should be short and sweet. Keep it simple and direct. Don’t use too much text; instead, focus on what you’re offering and why people should buy from you. As I mentioned earlier, you get only one chance to make a good first impression, so make it count.
They don’t have to be long and fancy. If you have a strong call to action, they don’t need to be.
You can create your own sales intro email or use existing templates.
Set up a Sales Intro Email Template.
If you’re not sure how to write a sales intro email, here are a few tips to help you get started. First, make sure you set up an email template. This will save you time when writing future emails. Second, keep it short and sweet. People hate reading long emails. Third, use bullet points to break up the text. Fourth, avoid using too much text. Instead, focus on what you offer and why people should buy it. Finally, make sure you include links to your website and social media profiles.
How to Use Sales Intro Emails
Your sales intro emails are used to introduce you and your business to potential customers. It’s a good idea to include a link to your website, as well as one to your LinkedIn profile. That way, people have the opportunity to learn more about you, your business, and the services you offer. You can also include a link to your Facebook page, Instagram account, and Twitter feed.
If you have an email list, it’s also important to share your newsletter with potential customers. You can use a sales intro email template to send this out on a regular basis. The goal is to keep in touch with customers who may be interested in purchasing from you at a later time.
Your sales intro email can also be used to reach out to past clients. If you’re running a special promotion, or if you want to thank them for their business, sending out a sales intro email is a great idea.
Conclusion
It’s pretty clear that sales-related emails are extremely effective. But they can’t just be any messages; they have to be tailored to the viewer and use powerful, persuasive language. Use these tips to create sales intro emails as awesome as the ones in this article and start reeling customers in.