How to be a B2B Field Marketing Manager

A field marketing manager (FMM) is the link between the manufacturer and the stores that sell the product. A field marketing manager is responsible for developing a successful retail strategy, specifically in sales, brand recognition, and sales forecasting. The goal of a field marketing manager is to meet or exceed sales goals by developing effective … Read more

5 Account Based Marketing Tactics B2B Marketers Can’t Live Without

What Is Account-Based Marketing? Account-based marketing (ABM) is a sales methodology that focuses on the accounts (key decision makers) and their roles in the buying process. While not a new concept, the practice of ABM is gaining popularity because it’s an effective strategy for nurturing relationships with buyers and aligning sales with the business goals … Read more

How Artificial Intelligence (AI) can transform B2B marketing

Artificial intelligence has the potential to change the way customers and businesses interact. It can alter how you advertise, market, and how your business processes information. It can make customer interactions more efficient and more effective. Already, AI is being used in business to streamline operations, increase customer engagement and assist salespeople. This article will … Read more

5 B2B Marketing Trends Every Professional Should Be aware of in 2022

By 2022, we’ll be witnessing B2B marketers experiencing the latest trends in technology. The main reason for these developments in B2B marketing is that customers expect the most. The ever-growing competition and the competition for profit amid the outbreak have put the consumer in the driver’s seat. The old model of guiding the customer is … Read more