The Ultimate Guide to B2B Marketplaces
Master B2B Marketplaces with this practical Guide. Learn about their functions and how to choose the best B2B Marketplace for your business.
B2B Marketing
6 Key Differences Between B2B and B2C Marketing
While the two business models are very different, both B2B and B2C businesses face many of the same challenges. The goal of a business is to turn profits, and the best way to do this is by selling its products or services to customers. This means that developing a marketing strategy that is effective for … Read more
5 Effective Ways to Use B2B Marketing Growth Hack
B2B marketing growth hack is the key to success for B2B companies. In recent years, B2B companies have had to adjust their sales and marketing strategies to adapt to a new environment. Traditional sales and marketing methods have been replaced by new ones that use the Internet. Because of that, B2B companies are now focusing … Read more
The Ultimate Guide to B2B Marketing Funnels
Are you still struggling with getting your marketing to work for you? Do you know the basics but struggle to get it off the ground? This article will cover what a marketing funnel is and how it differs from a sales funnel. We’ll also go into depth on the different elements of a marketing funnel … Read more
How to be a B2B Field Marketing Manager
A field marketing manager (FMM) is the link between the manufacturer and the stores that sell the product. A field marketing manager is responsible for developing a successful retail strategy, specifically in sales, brand recognition, and sales forecasting. The goal of a field marketing manager is to meet or exceed sales goals by developing effective … Read more
5 Account Based Marketing Tactics B2B Marketers Can’t Live Without
What Is Account-Based Marketing? Account-based marketing (ABM) is a sales methodology that focuses on the accounts (key decision makers) and their roles in the buying process. While not a new concept, the practice of ABM is gaining popularity because it’s an effective strategy for nurturing relationships with buyers and aligning sales with the business goals … Read more
How Artificial Intelligence (AI) can transform B2B marketing
Artificial intelligence has the potential to change the way customers and businesses interact. It can alter how you advertise, market, and how your business processes information. It can make customer interactions more efficient and more effective. Already, AI is being used in business to streamline operations, increase customer engagement and assist salespeople. This article will … Read more
How Inbound Marketing Increases B2B Sales
Inbound marketing is the most effective way to start selling more to your B2B leads and improve your company’s bottom line. This post explains how inbound marketing can double your B2B sales.
5 B2B Marketing Trends Every Professional Should Be aware of in 2022
By 2022, we’ll be witnessing B2B marketers experiencing the latest trends in technology. The main reason for these developments in B2B marketing is that customers expect the most. The ever-growing competition and the competition for profit amid the outbreak have put the consumer in the driver’s seat. The old model of guiding the customer is … Read more
How can Video be Used to Support B2B Marketing Strategies?
Video has become a powerful, shareable, and engaging marketing tool that drives awareness and engagement for many B2B companies. Learn how to leverage video to support your B2B marketing strategy.