Lead Generation is one of the most important marketing activities for any business with a sales team. A good lead generation strategy will help your sales team close more deals and create more revenue for your business. But what is a good lead generation strategy? Lead Generation is a never-ending process. Even the best companies … Read more
There are many tactics you can use to generate leads for your business. Outbound lead generation is one of the most successful ways of getting new business. But what exactly is outbound lead generation? And how can you use it to grow your business? This article will explain what outbound lead generation is and how … Read more
What Is Account-Based Marketing? Account-based marketing (ABM) is a sales methodology that focuses on the accounts (key decision makers) and their roles in the buying process. While not a new concept, the practice of ABM is gaining popularity because it’s an effective strategy for nurturing relationships with buyers and aligning sales with the business goals … Read more
Businesses are always looking for better ways to expand their reach and increase sales. One of the best ways to achieve this is by looking for potential clients at different levels. The C-level executives are the key decision makers who own the company and its financials. They are the people who make important decisions about … Read more
Email marketing is still one of the best ways to get your business’ name out in front of potential customers. Statistics show that every $1 spent on email marketing results in $38 in sales. Many small businesses don’t develop an effective email marketing strategy. This article will show how to develop an effective email marketing … Read more
What is Psychological Selling? Psychological techniques are commonly used when people are shopping online or in the store. To this end, many companies use psychological sales techniques to help them sell their products and services. The basic idea behind psychological sales techniques is to get consumers to think they need a particular product or service. … Read more
Many conferences and events happen in a country; some are very large-scale events, while some are smaller and more specialized. If you want to grow your business, you have to go to as many events as possible. However, there are very few companies that do it. Even though going to events is very helpful for … Read more
When selling to business-to-business (B2B) companies, you need a system that drives more warm leads. If you obtain cold leads, there’s no need to worry. By taking advantage of the relationship you have with your customer, they can now be a warm lead that has a higher conversion rate than its cool counterpart. Sales leads … Read more
For most people, Gmail is just an excellent email service that allows you to send and receive messages quickly and easily. But did you know that Google’s Gmail service has become so popular and sophisticated that it can now be considered a full-blown email marketing tool? Gmail can help you get your message across to … Read more
An appointment setting is essential to the success of any B2B sales organization. Whether you need to reach out to new prospects or follow up with existing leads, appointment setting can be a powerful way to boost your sales pipeline. A well-executed appointment setting strategy will allow you to focus your sales team on the … Read more