Account-based marketing is a must-have tactic these days. But how do you ensure you get it right in an increasingly crowded world of ABM? Follow this step-by-step guide to defining your account-based marketing strategy and creating measurable success.
Marketing is all about goals and objectives. Business owners who don’t set and review their marketing goals regularly are doing themselves a disservice. Each marketing objective needs to be reviewed and analyzed regularly. Marketing goals should not be set annually or quarterly. Instead, marketers should set monthly and yearly marketing goals that help guide the … Read more
Master B2B Marketplaces with this practical Guide. Learn about their functions and how to choose the best B2B Marketplace for your business.
While the two business models are very different, both B2B and B2C businesses face many of the same challenges. The goal of a business is to turn profits, and the best way to do this is by selling its products or services to customers. This means that developing a marketing strategy that is effective for … Read more
B2B marketing growth hack is the key to success for B2B companies. In recent years, B2B companies have had to adjust their sales and marketing strategies to adapt to a new environment. Traditional sales and marketing methods have been replaced by new ones that use the Internet. Because of that, B2B companies are now focusing … Read more
Are you still struggling with getting your marketing to work for you? Do you know the basics but struggle to get it off the ground? This article will cover what a marketing funnel is and how it differs from a sales funnel. We’ll also go into depth on the different elements of a marketing funnel … Read more
The first step in optimizing your inbound marketing efforts is to know where you stand now. How can you possibly do that without tracking key performance indicators (KPIs)? There are hundreds of inbound marketing metrics you can track. Here’s a look at 7 KPIs every inbound marketer should be tracking. 1. Conversion rate Conversion rate … Read more
A field marketing manager (FMM) is the link between the manufacturer and the stores that sell the product. A field marketing manager is responsible for developing a successful retail strategy, specifically in sales, brand recognition, and sales forecasting. The goal of a field marketing manager is to meet or exceed sales goals by developing effective … Read more
What Is Account-Based Marketing? Account-based marketing (ABM) is a sales methodology that focuses on the accounts (key decision makers) and their roles in the buying process. While not a new concept, the practice of ABM is gaining popularity because it’s an effective strategy for nurturing relationships with buyers and aligning sales with the business goals … Read more
We all know that customer profiling is essential to marketing. But how many of us understand how it works? This post will help you better understand customer profiling and its importance to your e-commerce success. Most companies use customer profiling to figure out what their customers want and will buy; this helps these companies to … Read more