Writing Your Follow Up Email After Getting No Response

After receiving no answer, should you write a follow up to your prospects? Absolutely.

According to a study, a single follow up can increase your reaction rates by 65.8%.

Many inquiries come up when it comes to planning and drafting cold email follow-ups:

  • How often should you send follow up emails?
  • How often?
  • What topic should you choose?

The most frequent queries salespeople and marketers have are addressed in this guide, along with comprehensive instructions on creating effective follow-ups.

Reasons to send follow up emails.

Given that the typical professional receives 126 emails per day, it’s very likely that your cold email will end up in the prospect’s spam folder.

Answering their coworkers, clients, and partners would be of the utmost importance to most of your prospects. Unfortunately, cold emails frequently go buried in prospects’ inboxes since responding to them would generally be a secondary priority.

In this scenario, follow up emails serve as polite reminders of the prior email in case your prospect missed it or just did to respond.

However, it is insufficient to only inquire whether the prospect has had a chance to review the prior email.

Do you offer a good or service that is too hard to explain? Then, in the following email, include further details and benefits for your prospect.

Do you doubt that your offer was completely clear? Then, to generate curiosity, provide it from a unique perspective.

Follow up emails offer a special chance to re-capture prospects’ interest and give them further details about your offer.

The number of follow up emails to send to your customers

Before discussing the optimal number of emails, there is a straightforward principle you should be aware of and abide by each time you consider sending follow-ups:

You should have a reason when you send follow up emails 

What if my explanation is that I didn’t receive a response? You might wonder.

So it makes sense to respectfully inquire with your initial follow up email if your prospect got a chance to read over your offer or discuss it with colleagues. In any case, I advise you to offer more value with every new communication.

In each of your follow up emails, you cannot ask, “Why am I still waiting for your response?”

Therefore, consider if you have a rationale for each follow up email you send to a prospect when deciding how many to send.

The appropriate number of follow up emails for cold email marketing has been the subject of numerous research. Steli Efti, for instance, followed up with 48 people before arranging a meeting with an investor. However, Joshua Hardwick advises against sending more than one follow up email to avoid annoying recipients and causing a rift.

If you still believe that three follow up emails are insufficient or that you can provide your prospects more value, don’t be afraid to use other channels. For example, you might easily distribute your message personally by using LinkedIn or Twitter.

Remember that the outreach campaign you are conducting and the audience you are trying to reach can affect how many follow-ups you should conduct.

Decide how many times to send a follow up email based on your outreach strategy.

In my experience, a single follow up email generates roughly half of the links we receive for a link-building effort. You will irritate your prospects if you send too many follow-up emails. On the other hand, you’ll miss half the links if you don’t send any.

For instance, this single follow-up produced the best link-building outcomes because it is succinct, to the point, and perfectly reminds potential customers of your offer.

Likewise, if your outreach campaign’s main objective is to increase sales, you will generally require more than one email.

Depending on your objective, you can provide value with follow-ups by attempting to pinpoint prospects’ problems or by supplying more information.

Determine how many follow-up emails to make based on your target market.

Determine how many follow-up emails to make based on your target market.

If your audience is entirely cold when you send them an email, you’ll need to send more follow-ups to preheat them. Additionally, it requires extra time on their end to research your good or service before responding to you.

Fewer follow-ups might be required, though, if the audience is one you are already familiar with (perhaps because they have downloaded your lead magnet before).

My best advice is to develop a strategy that works for you; avoid being overly aggressive and underactive, test various follow-up sequence durations, and stay with the one that works best for you.

Best time to send a follow-up email

Waiting too long before sending a follow-up email is not necessary.

Since most emails are opened the same day they are received, it is safe to assume that if you haven’t heard back from your original email after a day, you won’t hear back from anyone at all.

The accepted wisdom is to hold off on sending your initial follow-up for two to three days. Remember to lengthen this waiting period for each consecutive email you send to avoid irking your recipients.

You can utilize the following follow-up schedule:

  • First Day: Initial outreach email
  • Third Day: Follow-up email #1
  • Seventh Day: Follow-up email #2
  • Fourteenth Day: Follow-up email #3
  • Twentieth Day: Follow-up email #4

You can attempt to follow up once each month after the fourth follow-up email.

How to automate your follow-up emails

Keeping track of the follow-ups could be challenging if you send many outreach emails.

You may customize the subject line, the number of follow-up emails you wish to send, the time intervals between each follow-up, and the email copy with Campaigns.

You won’t ever have to stress forgetting to follow up with your prospects once you’ve put this up. Your follow up emails will be delivered automatically.

Follow up email writing process

1. Use each follow-up to add value

You should add more value for the prospect with each follow-up.

Yes, I did see the initial email. However, because the offer was vague and I didn’t know what Lauren was trying to accomplish, I chose not to respond.

I would be pleased to respond if she had followed up with more details, made an effort to learn more about me (her possibility), and aroused curiosity with anything pertinent.

There are numerous chances to make follow-ups successful by giving something worthwhile.

For instance, if you run a digital marketing agency, you can demonstrate how your present clients are expanding while utilizing your services by sharing success stories, metrics, or client comments.

2. Use catchy opening lines

You won’t likely get a response from your prospect if you begin your cold follow-up with anything uninteresting and impersonal.

I suggest improving your opening sentence to pique your prospects’ interest in knowing more about what you have to offer.

Avoid using these starting sentences:

  • Just a quick update
  • I wanted to drop in to see what was going on.
  • I just wanted to see how Touching Base was going.

Alternatively, you may ask a question, bring up a connection, begin with the prospect’s issue, or use a recent trigger event.

3. Make it brief

Research shows that emails with material that is less than 95 words perform much better than emails with copy that is longer (around 170 words). In addition, shorter emails had a CTR that was 5.81% higher.

Make an effort to cut out extra salutations like “I hope you’re doing well” in your follow-up emails. Being courteous is important, but it may be done simply by writing your email in the appropriate tone.

Avoid using long sentences as well. Remove words from your writing that drag it down and make you sound unsure.

4. Personalize the follow up email

When it comes to delivering a good cold email follow-up, personalization is crucial. Your response rate will increase the more personally you follow up.

5. Make the call-to-action persuasive

When sending a follow-up to a cold prospect, you should be very specific about your goals.

What does this person want from me? This is the first thing you may ask yourself. There is no call to action, no context, and no personalization. So how do you know what to do, even if you read the context from the preceding email?

It’s crucial to include a call to action when following up. It’s improbable that your prospect will take this initiative if you don’t provide them with the next steps.

Facilitate the recipient’s ability to respond.

For instance, if you’re setting up a meeting, offer a definite time and day: “Does 4:20 on Monday work for you?”

Would you be interested in connecting to our guide, perhaps? It is a good open-ended inquiry when establishing links for your content.

Conversely, if you want to locate the best employee in the organization to talk about a particular subject, ask them, “Are you the ideal person to talk about this? Can you advise me on the appropriate route if not?

The call-to-action in many cold emails is absent or unclear, which wastes the prospect’s time. Make sure your call to action is compelling, unambiguous, and difficult to ignore. Let potential customers know what you want them to do.

6. Don’t sound passive-aggressive

Avoid sounding passive-aggressive or desperate in your follow-up email.

Direct aggressiveness is usually very obvious, but more subtle passive-aggressive language can unconsciously creep into your follow-ups. Microaggressions might irritate your potential customers and swiftly erode the goodwill and all the mutual trust you have built.

There is a slim probability that you’ll receive a response after sending such a follow-up email, even if the prospect intended to respond to the original email but forgot (or just missed it).

Additionally, avoid being desperate in your follow-ups. You could be disappointed that your prospect didn’t answer your four earlier follow-ups, but keep your annoyance to yourself.

Reevaluate your communications, call-to-action, offer, and any potential reasons your prospect might not reply to you (incorrect prospect, irrelevant offer, etc.).

7. Create a unique subject line for your cold follow-up emails

Creating a catchy subject line is one of the first steps you should take when setting up your follow-ups.

Your email’s subject line is the first thing your prospects notice, and they can decide whether or not to read it based only on it.

You can avoid being overly obvious by using “Follow-up” or “Just checking in” as the subject lines for your follow-ups. Instead, be a little more imaginative and create an email subject line that will entice recipients to open it.

For cold follow-up, I often send and advise using the same thread with the same subject line.

Prospects are swiftly reminded of the offer from the prior email in this way. Additionally, you can employ follow-ups in this situation to continue the story or provide extra advantages.

However, if your follow-up email includes all the pertinent details, you can use a different subject line. You give yourself another opportunity to attract attention in this situation. To prevent appearing spammy, I also advise against altering the subject line more than once.

Follow-up email Samples

Do you need some inspiration for your next follow-up email? Take a look at these 7 examples of follow-up emails.

1. Your thoughts?

This short and polite follow-up email aims to keep you and your offer in the forefront of the recipient’s mind. The prospect is reminded of what you discussed and is aware that you are accessible to address any queries they may have.

2. Quick one {{first_name}}

Occasionally, making a prospect grin is the most effective method to elicit a response. This follow-up email specifically aims to accomplish this.

3. Appropriate person

This follow-up email aims to advance the conversation by requesting the prospect’s availability for a call. If the prospect isn’t the proper person to continue the conversation with, they can point you in the direction of a colleague who is.

4. Not top priority?

By sending this email, you’re demonstrating that you care about the prospect’s objectives and that you won’t bother them if they don’t need what you have to give right away. But by letting them know they can get in touch with you whenever they want, you’re still maintaining the line of communication.

5. Ideas about your lead’s goals or problems

Prospects can get annoyed when you send them emails repeatedly, and all you ask is if they read the previous one or have time for a call. On the other side, a wonderful technique to follow up with a prospect is to provide value through educational resources in your follow-up communication.

6. Better fit

It’s a good idea to see if there’s someone else on the prospect’s team you should get in touch with if they haven’t responded to several follow-ups from you.

7. Permission to close your file?

A powerful incentive might be the fear of losing out. The goal of this follow-up email template is to entice the prospect to reply by giving them the impression that they won’t be able to take advantage of your offer for much longer.


It’s challenging to get someone’s attention who hasn’t responded to you in the past. Because of this, instead of inundating your prospects with follow-ups, put your main emphasis on offering value and attractive offers when writing your follow-ups.

Create a compelling subject line to get them to read your email, keep it brief to hold their interest, and do your research to personalize follow-ups.

I’m convinced you’ll be able to acquire a response from your prospects if you stick to these easy suggestions.

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